Friday, July 31, 2015

How To Market Effectively

Tomorrow morning I am heading out for a book signing in Hillsboro, Oregon at Jacobsen's Books & More. I decided to use this opportunity to try out my new Adaline Meal Replacement Unit giveaways to see how they do to drum up interest with passers by.



As someone in sales (and if you are an author as well, you're in sales, too) I have tried a variety of ways to increase visibility for my books. From Goodreads book giveaways to running ads on Amazon, I've been trying to get the message out there to readers that Adaline is worth reading.

In the book, Boy 62 doesn't eat food. Instead he and his brothers are given meal replacement pills and nutrient filled liquid. I decided to play off of that for these cute little give aways for events. They were simple to assemble, and I really like the way they came out.

I designed the stickers and had them printed at VistaPrint and attached them to tiny zip top bags from Uline that are just slightly larger than the stickers themselves. I loaded the packages up with Starburst Candy (individually wrapped for safe food handling practices), and viola! A cute handout that is more engaging than any business card would ever be.


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