Wednesday, January 31, 2018

Write for the Fans You'll Have in Ten Years

Yesterday while I was peddling away at the gym, I stumbled across the Science Fiction and Fantasy Marketing Podcast and it quickly became one of my new favorite podcasts to listen to. The episode I watched was #139 with guest author Joanna Penn. It was refreshing to hear authors talk frankly about what works for them (so many seem to keep their trials and errors close to their chest). My big takeaway was: Write for the fans you'll have in the future.

I tend to get caught up in the daily stats of what my writing is doing. Sometimes that can be a really empowering and exciting thing, when a book is climbing the charts because of a promotion or ad campaign. Sometimes, it's immensely depressing when there's nothing but crickets chirping on the charts and graphs. But Joanna Penn made a great point, and it's one that I want to keep front of mind as I continue to work on Curie, book three in my Adaline series.
I'm not writing for the readers that are looking at my website today.
I won't lie and say that my core readers of today aren't my rock. They are! I'm always so excited when someone who has been reading me for years comments on my most recent work. But they aren't really the person I'm writing for. The person I'm writing for is the person ten years from now who discovers one of my books and thinks it's pretty interesting, then falls in love with my writing and reads the rest of my backlist.

So how can we cater to the reader of the future? By writing more quality books for them to stumble upon. Yes! By writing more, we cast a wider net. Instead of finding those mega fans onesey-twosey like we do when we have one or two books, we can find those fans a dozen at a time as we have a broader catalog of work. To make your book successful, you need to have fans who are so excited by your writing that they'll tell everyone they know about it. That's how word of mouth marketing works. When we only have one book for them to trumpet about, they'll be selective in who they tell about us because they likely think that the book they read will only apply to certain people that they know. But what if we have a dozen books? Then they'll be able to share our work with more people because they'll be able to find a reader for each of our books because they enjoy our overall writing style and will find readers who can also connect.

How do I write for my future readers?
I'm doing my best to fill my catalog with interesting and wonderful works so that when those readers find me, whether it's a year, or ten years, or twenty years from now, they have a whole list of works to read through. So what I'm doing today is working towards completing the Adaline series. Later this year I'm going to expand the Convention series to three books, and then I'm adding the second title to the S is for Serial series as well.

So, if you're getting discouraged that your books aren't flying off the shelves (or they aren't getting put on shelves to begin with), take heart. Life is long and winding. As long as you keep pushing forward, readers will find you. Just keep doing your best to put yourself out there. Build your brand, build your backlist, and the success will come.

Wednesday, November 15, 2017

Show your support for Denise Kawaii's new book!

Well, isn't this embarassing? I haven't updated this blog in a LONG time.

 Support Woman With a Thousand Hats

Here's a quick update: Biocide, Book Two of the Adaline series launched! We had a big party, and lots of fanfare. It was great!

Now, a new book is on the horizon. My memoir - Woman With a Thousand Hats. It's coming out New Year's Eve and I'm so excited / horrified to be putting my story out there. The story of who I am and where I come from is littered with turbulent times, lots of humor, and a few "What was I thinking?" moments. My beta readers have had lots of lovely things to say about it so far, and I can't wait to release it to the public.

Speaking of releasing the book - that's where I need help! This time around I'm running a Thunderclap campaign to help push Woman With a Thousand Hats into viral internet territory. It's the easiest social media campaign platform I've tried so far. All you do is click the button for Facebook, Tumbler or Twitter, and you're done! Once I reach 100 supporters, the campaign will roll into action. On January 1st, 2018 Thunderclap will post the following message to your feed:

"This lady isn't your typical housewife. You've got to read the memoir Woman With a Thousand Hats by Denise Kawaii."

That's it! Please do ask your friends and family to join you in supporting this new book. I'll be posting an excerpt from it soon - so stay tuned!

 Click here to support Woman With a Thousand Hats!
Click the pic to support Woman With a Thousand Hats!

Sunday, April 9, 2017

Biocide (Book 2 of the Adaline series) is coming April 29th!

It's taken a while, but Biocide is finally on the horizon. The first books are printing, the Kindle edition has been formatted (and you can pre-order it now), and peace and wonderment reign over the bookland.

 Biocide, Book Two

Here's a little bit about Biocide:

Boy 1124562 passed his first test. Can he survive the next?
When the Boys graduate from C.A.T., they are moved to a facility where new challenges await. At first, it seems like 62's new home comes with more freedom than he's ever had before. It doesn't take long for him to discover that the troubles of his past are nothing compared to the danger that awaits.
In his new home, 62 meets a Boy with no number who defies every truth in Adaline. Unsure if he can continue to follow the path that Adaline has laid out for him, 62 discovers that trying to make his own way comes with consequences far beyond anything he's ever imagined.

The  Biocide release party is booked, and you're invited!

Please join me April 29th at Vault Books & Brew for an afternoon of books,
friends and celebration. The Biocide Release party will be held from noon to 4pm.

Monday, December 26, 2016

The 2nd Edition of Adaline is LIVE!

Guess what? I've been writing.

Biocide, the second book in the Adaline series is in the final stages of production. I'm editing the manuscript now, and hope to have the book in print and ready for your bookshelf in just a few weeks. I'm so excited for the production of Biocide, that I just had to give Adaline a facelift to keep up with the direction that the series is going. There's a new cover, a couple of new sentences on the pages, and a nifty promotion for Biocide tucked into the back of the book. 

The Adaline series is taking its next big step forward, and as always I have to thank you readers for helping me to take the leap. This is my first time with a series and my first second edition. Many thanks to all of you for your patience, understanding and enthusiasm as I continue to write.

 Available on Amazon.

The upload is so fresh that I'm still waiting for Amazon to link the listings - so if you're looking, here are the links:

As always, if you'd like a signed paperback, you can order directly through me. Contact me at for details.

Friday, February 19, 2016

S is for Serial - FREE through 2/21!

I am VERY excited to announce that S is for Serial under my author name D.K. Greene is FREE to download on Amazon Kindle through this Sunday (2/21/16). The novel has already begun climbing the charts, and is sitting at #14 on Amazon's Top 100 Best Sellers in Paranormal Fiction as of this morning.

Hundreds of copies have already been downloaded through this promotion, and I am hoping to give away an additional 300 copies before the end of the week. If you have been waiting for "the perfect time" to download S is for Serial, this is it!

Download your copy here: S is for Serial, Kindle Edition

If you enjoy the book, please do go back to Amazon to leave a review. It will help future readers find my work to see if it is the right book for them.

Thank you everyone!

Sunday, January 17, 2016

Read for Roughneck! Help Raise Money for Medical Care

Read for Roughneck! Learn how your love of books can help provide needed healthcare for Denise Kawaii's husband.
View this email in your browser
Mr. Kawaii, aka "Roughneck", crafting at his workbench.

Please Read To Raise Money for a CT Scan and Meds.

It has been a long few months.

Mr. Kawaii, AKA "Roughneck", began to have flu like symptoms this summer following closing our family owned store. His illness has gotten progressively worse, with symptoms that would make even the most staunch horror fans squirm. Let's just say that his body has stopped properly digesting food, he has lost nearly 60 pounds since August, and although the doctors suspect Crohn's Disease there hasn't been any marked improvement with treatment (Western or Natural medicine - we've tried just about everything).

Roughneck is currently on leave from work and spends most of his time resting, researching and having lab tests done. Even with insurance his treatments are expensive and we are on the cusp of losing the little financial stability we have left. We have been selling what we own of value to try to keep up, but it is a hard race to win. As an example, the main medication Roughneck is on has a $1,200 price tag on the next 30 day refill. That is out-of-pocket as we have not yet met our annual deductible (Because, hey! It's January!).

We have been doing our best to keep this sob-story under wraps, but now it is time to swallow our pride and ask for help. I have debated doing a GoFundMe or similar fundraising campaign, but we live in a world saturated with people in need and I don't think it's fair to expect others to give something for nothing. The fact is, I write books and I would rather you get a book to read, give as a gift, or donate to your local library. At least then you get something out of the deal, right?

So here is what I ask. If you have already purchased, been given, or won one of my books (either byDenise Kawaii or D.K. Greene), please bump it up your "To Read" stack and if you enjoy it consider leaving a review on your favorite book buying site. If you have a friend or family member who likes to read, please let them know that my books exist. If you are a public library user, please ask your librarian to order a book in for members of your community to check out.

And if you haven't read any of my books, please do consider them the next time you are on the hunt for something to read. I've listed the titles to the right of this plea, so please feel free to click and research. If you have Kindle Unlimited, you can  read most of them for free (and then I get a small % of your subscriber fee).

Jacobsen's Books & More in Hillsboro, Oregon also has hard copies of most of these titles if you want to support a local store. They are closing next month, sadly, so if you've been putting off checking them out I encourage you to do so. They have been a wonderful supporter of me and many other local authors, and I am glad to count them among my friends in the book world.

Thank you so much for reading this e-mail, and for helping our family to do our best to get Roughneck back in good health.
A tale of family, breakfast and murder. D. K. Greene is a new psychological horror author title under the / publishing banner.
A Sci-Fi adventure for readers 10 and up. Denise Kawaii delights in this tale filled with robots, mad scientists and clones.
Medical Fiction for families who have experienced degenerative brain function. A heartfelt tale of life from the speculative perspective of Alzheimer's / Dementia patients.
My debut novel, and where the publishing all started. A contemporary romance starring a troubled young woman, chat rooms and online dating. Perfect for anyone who was lonely in the 90's.
The Kawaii family on one of Roughneck's "good" days.

Friday, November 6, 2015

A long post about life...

There is a tent in my living room.

That is the basic truth that illustrates how life is going right now. A tent in the living room to distract my son from the fact that we are shuffling his furniture around the house, ripping up the carpet and replacing the floor this weekend. It is a moment of whimsy in an otherwise chaotic time. Something needed as much for its entertainment value as for its practicality of a place to sleep while the furniture stands on its side.

I feel like most of my blog posts say something like, "A lot has been going on..." or "Things have been crazy..." and those sentiments are more true now than I think they have ever been. I feel like a broken record, waiting for the operator to change vinyl to something a little faster and upbeat. But the needle keeps re-setting to the same worn place on the record. Scratchy and out of tune.

The last four months have been a daily dose of stress and strain. Through August and September, Mr. Kawaii got progressively more sick. He tried to mask the symptoms, shuffling them off as something that the doctor would quickly cure. Unfortunately for us, that hasn't been the case. Dozens of blood tests, two procedures and a host of follow up appointments later it has been determined that he has a chronic condition called Crohn's Disease. Not many of the people in our circle know much about it (we sure didn't until the last couple of weeks), but it is a terrifying disease that essentially tricks your gut into eating... your gut. Results are coming back fairly positive; Mr. Kawaii doesn't have the extensive damage that we feared, but now we are wading through the sea of NoDairyNoGlutenLimitRawVeggiesNoSeedsNoAcidNoCaffeineLimitedWholeGrains. We are trying to keep him fed while giving his body a break so it can heal and he can be in less pain and discomfort. A quick search of Crohn's Disease shows just how bad it can get, and we are hopeful that we can keep his bathroom functions intact. The dietary restrictions came just in time for Halloween and now I look forward to Thanksgiving and Christmas, holidays ruled by our combined family's executive chefs with trepidation. What on earth is he going to EAT? 

We have also been winding down our family business, which has meant a lot of my time is being spent schlepping old inventory on eBay and Craigslist, working to pay off our company debt. My deadline, December 31st, is looming and although the inventory list is getting smaller the piles of product still loom around me in the office like Dementors sucking the happiness out of me. They are dark, solid, and refuse to leave me alone. Not quite the muses that I have yearned for the last few months as I putter away at the next manuscript which lays mostly unfinished on the bottom of the priority list. I am hopeful that I will find the will and energy to push through the next two months full steam and earn a chance at starting the New Year with one less load on my shoulders. I hope that my moment of optimism sticks around for a few days before it drowns itself in the gloom of another depressive rain cloud that leaves me "Ho-Hum" like Eeyore under a house of sticks.

Among all of this, and other worries that hang in the back of my mind (the floor remodel in our son's room is part of the larger project of readying our house for sale in 2016, constructing our new home beginning in January and downsizing our lives so that we both have less stress and more financial freedom), I somehow have written, edited, and am getting ready to release a new book. I'm not really sure how that happened other than that my desire to author things must really override everything else. And besides, who knows? Maybe this book will tip the scales and get my words out there in front of enough readers to make a mortgage payment or two.

"A new book," you may ask? "Why haven't I heard more about this?" Well, it's because the new book isn't written by me. I mean, it IS written by me, but I have created an entirely new personality for it because simply put, it's not for kids. Really not for kids. Not for some adults, too, including the afore mentioned Mr. Kawaii who took several months to edit it because it made his skin crawl. What I am talking about is my soon-to-be best seller S is for Serial under the pen name D.K. Greene (a nod to my former neighborhood serial killer, Gary Ridgeway). Life has thrown us under enough buses over the last few years that I felt like murdering someone, and so I did it on paper. 

So there you have it. I am distracting myself from my terror over my husband's disease by cranking out a book (I really do promise Adaline 2.0 is coming soon), tearing up my son's room in the name of a future real estate sale and learning how to draw up my own house plans so that we can live comfortably in a tiny house in the woods one day.

If you have read this far, thank you for taking the time from your day to participate in my stress-dump. The best part of being a writer is the act of being able to put our thoughts out in the void to be noticed, and now my fingers are past the paralysis of the changes thrust upon me so that I can do that again.

Friday, July 31, 2015

How To Market Effectively

Tomorrow morning I am heading out for a book signing in Hillsboro, Oregon at Jacobsen's Books & More. I decided to use this opportunity to try out my new Adaline Meal Replacement Unit giveaways to see how they do to drum up interest with passers by.

As someone in sales (and if you are an author as well, you're in sales, too) I have tried a variety of ways to increase visibility for my books. From Goodreads book giveaways to running ads on Amazon, I've been trying to get the message out there to readers that Adaline is worth reading.

In the book, Boy 62 doesn't eat food. Instead he and his brothers are given meal replacement pills and nutrient filled liquid. I decided to play off of that for these cute little give aways for events. They were simple to assemble, and I really like the way they came out.

I designed the stickers and had them printed at VistaPrint and attached them to tiny zip top bags from Uline that are just slightly larger than the stickers themselves. I loaded the packages up with Starburst Candy (individually wrapped for safe food handling practices), and viola! A cute handout that is more engaging than any business card would ever be.

Saturday, July 18, 2015

Denise Kawaii coming to Jacobsen's Books and More!

Do you wish you could get an autographed copy of Adaline from a local bookstore? Well, your wish is being granted on August 1st. From 9am to 1pm during the Hillsboro Saturday Market, I will be signing books at Jacobsen's Books & More. You can buy your copy of Adaline right there at the bookstore as you shop all of the wonderful offerings that the Hillsboro Saturday Farmer's Market has to offer.

I won't be alone in this. Author Courtney Pierce will be there as well, and I hope she will have her new novel The Executrix with her as I am looking forward to reading it myself!

Where I Will Be:
211 East Main Street
Hillsboro, Oregon

When I Will Be There:
Saturday, August 1st
9am to 1pm

Thursday, July 16, 2015

Finding Inspiration

I have been in a creative funk for a few months now. The longer the writing void lasts, the harder it is to get back into it. After taking a few weeks off to get some more tangible work done, I figure it's about time that I find a way to jump start things.

Step 1: Get back into a schedule.
Living life all willy nilly makes things a lot harder on me. I get distracted by the mountains of things to do, leaving piles of half finished projects in my wake. The more I try to multitask, the worse the whole mess becomes. Starting this week I am determined to get back to a regular work schedule. I'll set blocks of times to do things (like blogging today). I will get done whatever I can on that specific project during the time I have allotted. When my scheduled time is up, I'll move on to the next scheduled activity.

Step 2: Start writing.
I've gotten out of the habit of writing anything other than grocery and to-do lists. If you go back through the history of my varying blogs, you'll see that I fall into this trap from time to time. To rectify this, I'm scheduling myself a couple of hours a week to write. Nothing else will be allowed to impede on this writing time (well, aside from potty training the toddler).

Step 3: Get more involved with others.
I have a couple of author events coming up later this year. I love getting out there and meeting readers, other authors, and literary business owners. Each one of those connections is a possible doorway opening to future opportunities.

Hopefully by implementing these three things I can get Adaline 2.0 back on track!